Giana’s Brand and Identity

 Giana’s is a high end Tuscan cuisine restaurant. I created the rectangular background to pull out the curves in the G and the S. The disconnected underline plays a role of separating the tagline and creating spacing underneath the letters giving it a more elegant look. For the colors I loved the deep red. I got the deep red idea from a wine bottle since Giana’s is big on wine. The gold came from the idea of the chandeliers which are created with a beautiful gold hue and a lot of funky colors. I made the “I” that gold color so it did not get lost in the “G”. I made the rest of the “Giana’s” grey because when I tried black it had too many dark colors, and white was too bright and it did not hit the same color. The gray was nice in between. Even though the gray is a nice inbetween it still comes off as luxurious which works out perfectly.